Traditional businesses developed into digital businesses. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
Today, a number of individuals harness the internet technology to gather info of products they want to obtain. Not surprisingly, social networks such as Facebook, Instagram, and Twitter are the widely used online search tool. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.
What is Influencer Marketing?
If your goal is to be able to compete in business battles today, it would be great if you can apply influencer marketing in your industry. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.
What’s an Influencer?
Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. However, anyone should take note that the influencers are not just marketing tools but social individuals who have established relationships with many people over the web in different ways.
Two Sets of Influencers
Generally speaking, influencers appear in two types: macro and micro influencers. Influencers with at least 100,000 followers on social media sites (ex. Tv personalities, music artists, models) can be labeled as macro-influencers. The good thing about this type of influencers is that they can cover a large group of audience and a higher level of professionalism which are very important in business.
In contrast, micro influencers are people at least 1000 but not more than 100,000 followers. This type are basically starters, trying to get more actively engaging followers.
The attractive feature of influencers is actually based on the rate of financial investment and the possibility to reach men and women with varied niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.
Which then works for your business?
The truth is, your decision must be according to the needs of your business. But whatever your decision is, having the influencer marketing could make a big difference in your business.